2020, Winter Quarter, 10 weeks, UCLA
Normcore, a blend of the words ‘normal’ and ‘hardcore’, is a concept popularized by New York magazine and the trend forecasting group K-HOLE that involves people dressing in a neutral fashion to avoid standing out. Those who adhere to the guidelines of normcore fashion intentionally choose to wear clothes that are functional and undistinguished. The theory of normcore is perfectly epitomized by the artwork of Thomas Demand; all distinguishing text, images, and logos are removed from scenes of everyday life to create displays that are so normal and so bland that they become surreal and unsettling in their unremarkability. Filip Dujardin stands in contrast to Demand’s art and the idea of Normcore, with conceptual architecture that defies gravity, traditional logic, and is very much remarkably eye-catching. Normie House is the embodiment of the marriage between the adherence to and the deviation from the notion of Normcore. Similar in appearance to the collages of Dujardin, the exterior of Normie House conceals a strictly normcore interior, whose program and furnishings are visually unremarkable and echo the artwork of Demand. To further complement its exterior, Normie House is conceived as being built between two more traditional houses, neatly sandwiching the atypical between the comparably “normie” ordinary.
Programs: Rhino, Illustrator, Photoshop
Materials: basswood, bristol, MDF, foam core, glue, tape, ink, printer paper
A sixth, small model based on the first model I made. The box components remained the same, while the connection between them became skewed. All small models are sized 9"x9"x9".
This is the model I progressed with, and a larger scaled version (18"x18"x18") is pictured below.
